Growth has been bolstered by the tech-savvy younger generation’s preference for buying high-end, imported pet food and other products such as grooming and medical care products and services through e-commerce platforms.
According to a report by e-commerce giant JD and global data analytics company Nielsen, the groups of consumers born after 1985 and after 1990 represent a 40.3% share of online pet care purchases, and those pet owners are willing to pay more for premium, imported products seen as nutritious and safe.
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