These four groups of Chinese shoppers will drive online consumption in 2020

Gen Z – the generation born after 1995 – grew up using smartphone devices as part of their life. — SCMP

With a population of 1.4 billion and its status as the world’s No 2 economy, China remains one of the biggest consumer markets in the world. Thanks to widespread mobile and online payments as well as a high smartphone penetration rate, e-commerce is also a popular way of shopping in China.

However, amid slowing growth in China’s megacities, coupled with more affluent shoppers in smaller Chinese cities as well as the advent of Generation Z, some new groups have emerged in the changing consumer landscape. Here are several demographics to look for in 2020, according to CBNData’s annual report.