The increasingly competitive apps market in India reflects how Chinese technology companies have sharpened their focus in the world’s second most populous country. — SCMP
Chinese apps in India were overtaken by locally developed offerings this year in terms of total number of installations, as the world’s second largest smartphone market continues to draw major international players in a range of categories.
Of the top 200 installed apps in India this year, domestic apps now make up 41% of the list, a 38% increase from last year, according to a new report released this week by AppsFlyer, a San Francisco-based mobile marketing analytics firm. It said much of that growth was driven by demand for apps in the shopping, food and drink categories. The AppsFlyer review covered 6.5 billion total installations in the April to September period.
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