Netflix price cuts are heating up India’s streaming war

Netflix said in a statement that its users may value the flexibility that comes from being able to pay for a few months at once. — AP

Netflix Inc and its rivals are facing a price war in India as a jump in the cost of watching video on mobile phones threatens to slow demand in what is shaping up as a key growth market globally for streaming.

The country’s three wireless carriers hiked data tariffs by as much as 41% earlier this month, leaving some customers in India, where most streaming is done on phones, with less to spend on entertainment services like Netflix, Apple Inc’s TV+ service – which debuted there last month – and those of local competitors.