YouTube is no longer developing scripted entertainment, which it once saw as a key driver for YouTube Premium, the US$12 (RM50)-per-month ad-free video and music service. — AFP
LOS ANGELES: Last year, Susanne Daniels, YouTube's global head of original content, was telling friends in the biz that her goal was to win an Emmy.
Today, that's decidedly not the central tenet of YouTube's content strategy. The Google-owned video giant has retreated from battling in the subscription video-on-demand (SVOD) arena with the likes of Netflix, Hulu, Amazon and HBO – and now Disney and Apple, with WarnerMedia's pumped-up HBO Max and NBCUniversal's Peacock set to take flight next year. "That area is as crowded as L.A. traffic," says Robert Kyncl, chief business officer at YouTube. "We are happy to focus on what works for us."
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