How Ninja set off an ‘all-out talent war’ in videogaming

Blevins' defection was a marketing coup for Mixer, generating free press and inspiring other gamers to follow. — AFP

On Aug 1, a rail-thin 28-year-old with hair dyed red, white and blue altered the course of videogaming with three words: "The next chapter.”

That tweet introduced a video in which Tyler Blevins, known to his fans as Ninja, announced he was moving from Twitch, a video site owned by Amazon.com Inc, to Mixer, a rival site owned by Microsoft Corp.