Instagram is finally making rules to govern content in influencer advertising.
Influencers, the photo-sharing app’s most-followed users who are paid by brands to post, will no longer be allowed to promote products related to vaping, tobacco and weapons, Instagram said Dec 18 in a blog post. The decision came after the UK’s Advertising Standards Authority ruled this week that British American Tobacco can’t use influencer marketing to advertise e-cigarettes. An Instagram representative said the move to ban such posts more broadly was unrelated.