LOS ANGELES: Disney+ had snagged an estimated 24 million US subscribers as of the end of November – and the strong debut for the Mouse House's new streaming package boosted cancellations among Netflix customers, according to a new Wall Street analysis.
The estimates come from the research team at Cowen & Co, based on a census-weighted survey of 2,500 US consumers conducted last month. Per the survey, 21% of total respondents said they signed up for Disney+ in November, suggesting the 24 million customer base exiting the month. That would blow away previous Wall Street forecasts for Disney+, which had pegged less than 20 million subs worldwide for 2020 even after factoring in expected lift from the one-year-free offer from Verizon for certain customers.