Tinder’s leading position should not be a surprise, said App Annie, as dating apps of its kind have 'unlocked the keys to monetisation through subscriptions' and their combined annual revenue has grown 920% between 2014 and 2019, exceeding US$2.2bil (RM9.11bil) in the current year. — AFP
Tinder, Netflix Inc and Tencent Holdings Ltd took the top three spots in App Annie’s 2019 ranking of consumer spending on non-gaming apps, underlining the growing importance of subscription services for generating revenue.
Games offering in-app purchases of virtual currency and upgrades, commonly called microtransactions, continued to lead overall rankings, with video subscriptions dominating the rest of the field. Even before the much-anticipated Disney+ and Apple TV+ services have taken off, Baidu Inc’s iQiyi, Google’s YouTube and Alibaba Group Holding’s Youku all ranked in the top 10 apps by revenue. This comes in a year when App Annie said total new app downloads and consumer spending will both break records, judging from data collected from January to November.
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