India has emerged as a battleground for online music services, which are eager to sign up users in a country with more than 1.3 billion people. — AFP
YouTube has signed up more than 800,000 subscribers for its paid services in India since debuting in March, according to people familiar with the matter, vaulting it past competitors in one of the world’s fastest-growing media markets.
The services are growing faster than rival paid music offerings in India, including Spotify and local players Gaana and JioSaavn, according to the people, who asked not to be identified because the subscriber data hasn’t been released. The one paid service that could have more users than YouTube is Apple Music, which has been tight-lipped about its subscriber figures.
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