Hulu is starting a trial run of new commercials aimed specifically at binge-watchers, which the company defines as subscribers who watch three or more episodes of the same series consecutively. — Hulu
LOS ANGELES: If you just can't keep yourself from watching another episode of The Handmaid's Tale or Castle Rock, then Hulu has an ad for you.
The streaming-video hub is starting a trial run of new commercials aimed specifically at binge-watchers, which the company defines as subscribers who watch three or more episodes of the same series consecutively. Over the course of a three-episode session, a specific ad in the last commercial break of each of the first two episodes offers humorous commentary from Hulu and a specific marketer, and acknowledge that a binge session has begun. Then, just before the third episode, the advertiser will offer a reward, such making that next episode commercial-free, or a promotion of some sort.
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