Size, colour and smell: Livestreaming rings up big sales in China


Zhang giving viewers a close-up look at her outfit during a live-streaming session for "Double 12" – a follow up to 11.11 Singles' Day shopping festival – at the offices of Ruhnn Holdings in Hangzhou, Zhejiang province, China. — Photos: Reuters

HANGZHOU, China: Zhang Dayi tugs at the sleeve of her grey sweater and rubs the material as 2.3 million viewers watch her every move.

"This sweater is lined on the inside with fleece, so it's very warm, is that correct?" she says, later pausing for a few seconds to look at the questions streaming in from viewers on her phone.

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