Pepe and protest pig: Internet memes come to life at Hong Kong rally

Demonstrators wearing 'Pepe the Frog' and other masks stand during a demonstration in the Wan Chai district of Hong Kong. — Bloomberg

Among the sea of faces on Hong Kong's streets on Sunday were more than one hundred people wearing quirky over-sized animal masks – a band of activists bringing popular protest Internet memes to life.

Hong Kong's democracy movement is largely leaderless and organised online.