GAFA’s shadow: Online sellers say no choice but to obey oligopoly


Small companies cannot avoid tech giants such as Google, Apple, Facebook, and Amazon.com when doing business online. — AFP

A 40-year-old man often sold used books through Amazon Marketplace, Amazon.com’s online e-commerce site, but stopped listing items on the website in May. He reflected on his decision, saying, "The demands on sellers are too extreme.”

Amazon’s system of returns was particularly unacceptable to him. When books are returned to the seller, shipping is paid upon delivery by the seller. The seller cannot refuse to receive the returned books, even though he has to bear the cost of the return and thus makes a loss on the transaction.

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