Shapiro looks to create videogames that 'are made in Africa, for Africa, with African heroes in African environments'. — AFP
What's wrong with being a plucky hero running from demon monkeys or a glamourous model in dress up games? Players get sucked into worlds full of violence and unhealthy body images, according to Jay Shapiro, co-founder of Kenya-based Usiku Games.
The Canadian entrepreneur hopes to shake up the games market in Kenya – and Africa – by offering not only the "adrenaline rush" of competing to win, but also subtle messaging on relatable themes like conservation, climate change and culture.
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