Amazon is bundling exclusive sport content into its Prime shopping memberships to lure new customers. — AP
Britain’s first big experiment with soccer streaming is getting a cautious thumbs-up from fans, in a vindication of Amazon.com Inc’s push into live sports.
The e-commerce giant’s Prime Video service avoided major technical failures to deliver its first eight Premier League matches to hundreds of thousands of fans on Tuesday and Wednesday. It’s the first time an internet platform is taking full responsibility for showing the world’s richest soccer tournament to its home audience, pushing video-on-demand technology to its limits.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
