Igor (left) and Dmitri Bukhman. While the gaming industry is awash in investors from KKR & Co to Zynga Inc, the Bukhman brothers are determined to go it alone. — Bloomberg
Playrix Holding Ltd, a mobile-game developer that made billionaires of its Russian founders, has bought into about a dozen studios to take on the likes of Activision Blizzard Inc and Electronic Arts Inc.
Brothers Igor and Dmitry Bukhman said in an interview that by 2025 they want Playrix’s sales to catch up with those of the US gaming giants. Over the past year they’ve spent more than US$100mil (RM417.10mil) on acquisitions and are planning to more than quadruple their portfolio of titles from about four that are available now.
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