Cord-cutting has become more popular than ever, and streaming is one the rise. — Dreamstime/TNS
The media ecosystem is undergoing a massive change as streaming video looks to extend its recent dominance over traditional distribution, according to research firm MoffettNathanson, which wrote that a large minority of US cable consumers could cut their subscriptions in coming years.
"The video market is in full disruption and this year could be the cord cutting tipping point,” analyst Michael Nathanson wrote to clients. "Media companies will need to master a whole new suite of skill sets to win going forward,” with content creation, user interfaces and "churn mitigation strategies” among the factors that could determine the next generation of winners in the market.
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