Facebook promotes Portal with starring roles in ABC shows


Facebook's Portal, a mobile device that facilitates video chats, is turning up in some of ABC's most popular programmes as part of a broader ad deal. — Bloomberg

LOS ANGELES: ABC's hottest new star doesn't have a long resume of previous sitcom gigs and character roles. But the network is hoping viewers like what they see.

Facebook's Portal, a mobile device that facilitates video chats, is turning up in some of ABC's most popular programmes as part of a broader ad deal. A Portal figured prominently in the recent season premiere of the network's Modern Family. On Nov 29, ABC's' Good Morning America ran a segment showing how a family in New York used a Portal to connect with relatives in Kentucky. And a Portal will be spotted in prominent fashion in the December 10th broadcast of another well-known ABC series, Black-ish.

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