Google shifts rules for political ads, pressuring Facebook


Wyden welcomed the Google move, saying it could reduce the number of deceptive ads which are sent to small segments of users, including from foreign entities. — Dreamstime/TNS

WASHINGTON: Google's tightening of its political ad policy could help reduce the spread of misinformation on election campaigns, but at a cost for lesser-known candidates.

The move by Google placing restrictions on how advertisers can target specific groups of voters also adds to the pressure on Facebook to modify its hands-off policy on political ads.

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