The elimination of customer reviews was first reported by AppleInsider, which noted that in addition to the US, they have disappeared from Apple's UK and Australia sites as well. — AFP
LOS ANGELES: Apple has disabled the ability for customers to comment on and rate products on its online store – and the tech giant pulled down all the reviews and ratings that were previously left on the site.
It's not clear why Apple made the decision to kill off user reviews in its e-commerce storefronts. Some observers have speculated it might have been to eliminate the possibility that negative reviews or comments will deter potential purchases – particularly during the critical holiday-shopping season.
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