Advertising on connected televisions – display ads on home screens and in-stream video ads – is seen rising nearly 38% in 2019 to US$6.94bil (RM28.90bil), according to a forecast from market-research firm eMarketer. — Dreamstime/TNS
LOS ANGELES: TV's newest commercials are starting to look an awful lot like the Web's oldest.
Any user of Amazon's Fire set-top device might have recently stumbled upon an interactive on-screen graphic from Geico, the US insurance company known for its heavy use of TV ads. In just 15 minutes, the company likes to claim, it can save people money on car insurance. But in considerably less time, Amazon customers who clicked on a Geico-sponsored sign on their Fire home page were taken to a screen where the company offered viewers access to a range of horror movies available on Amazon Prime Video – Godzilla and A Quiet Place among them – as well as two Geico ads tied to Halloween. Progressive Insurance tested similar Fire outreach a few months earlier.
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