Akin to Black Friday and Cyber Monday in the United States, Singles' Day, a shopping fest originally promoted by Alibaba chairman and CEO Daniel Zhang in 2009, has since grown rapidly to become the world's biggest online sales event. — Reuters
SHANGHAI: Alibaba Group will kick off its annual 24-hour shopping extravaganza on Nov 11 with deals and deep discounts galore, and a performance by American popstar Taylor Swift to top it all, as it pushes to rake in another record Singles' Day sales.
This year's Nov 11 bash comes as the US$486bil (RM2tril) Chinese retail juggernaut navigates through a major turning point, the resignation in September of its flamboyant co-founder Jack Ma as chairman, and looks to raise up to US$15bil (RM62.01bil) via a share sale in Hong Kong as early as this month.
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