Angry Birds maker wants to launch tailor-made games by 2022

An Angry Birds game character at the Rovio headquarters in Espoo, Finland. Rovio is already using algorithms to design new levels for its games, ensure users remain engaged and predict which of them are likely to stop playing a particular game, called churn in industry-speak. — Reuters

The maker of Angry Birds, Rovio Entertainment Oyj, is capitalising on five years of machine learning to develop individually-tailored games by 2022 in a bid to reverse its fortunes.

"We truly believe we can go as far as making individualised experiences for our players with the help of machine learning,” chief executive officer Kati Levoranta said in an interview in Helsinki on Nov 4.