Facebook Inc owns Instagram and WhatsApp, and wants everybody to know it.
The social media giant has created new corporate branding and a new logo for Facebook Inc to distinguish Facebook the corporation from the company’s popular social network with the same name. The new logo – which is the word Facebook spelled out versus the white or blue "f” Facebook has used for years – will appear in places like the login screen and the settings page of Instagram and WhatsApp. Facebook began this effort earlier this year when it added "Instagram from Facebook” and "WhatsApp from Facebook” to both apps, but the new branding makes the message even more pronounced.