The mascot of Alibaba Group's online retail platform Tmall displayed at Alibaba's headquarters in Hangzhou, China. Launched a decade ago by e-commerce behemoth Alibaba Group Holding Ltd as a celebration by consumers for being single – a play off Valentine’s Day – the Nov 11 event has become bigger than Black Friday and Cyber Monday combined. — AFP
US brands may see a broad boycott at the world’s biggest shopping event this year as tensions between the US and China over everything from tariffs to technological dominance simmer.
More than three-quarters of Chinese consumers surveyed said they’ll reconsider buying from American companies during the Singles’ Day shopping event on Nov 11, according to a report released last week by consulting firm AlixPartners LLC. Of those, more than half cited allegiance to their nation as the reason for doing so.
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