China’s sneakerheads chase 6,600% returns flipping Air Jordans


  • TECH
  • Tuesday, 22 Oct 2019

People queueing outside a Nike store before the new Air Jordan 1 sneakers go on sale in Yichang, China on Aug 31, 2019. Across China, more than 10 million monthly active users frequent online-resale apps, such as Poizon, Nice and DoNew, according to Chinese data-mining company QuestMobile. While many products suffer from the effects of the trade war, pairs of collectible sneakers are flying off the shelves. — Reuters

One of the hottest commodities in China right now is a pair of sneakers.

The SoleFly x Air Jordan 1 in black patent leather rocketed in value by 6,600% to a high of 75,999 yuan (RM44,936) on the online marketplace Nice after its release in December. Only 223 pairs of Nike Inc’s retro high-top were made for sale, according to online magazine Sneaker Files.

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