Three of the largest US airlines – American Airlines Group Inc, United Airlines Holdings Inc and Alaska Air Group Inc – are removing screens from their domestic workhorses, the family of medium-range 737 and A320 aircraft sold by Boeing Co and Airbus SE, respectively. — Bloomberg
In the quest to command higher fares and traveller loyalty, airlines are constantly scrambling to market their onboard services as better than Brand X. These days, one highly visible battleground is directly in front of you: the seatback screen.
While such displays are firmly entrenched aboard long-haul fleets, helping pass the hours during ocean crossings, there’s a deep difference of opinion among US carriers when it comes to domestic single-aisle jets. The advent of onboard WiFi has given airlines the option of using your phone or tablet as a portal for films, television shows and video games, avoiding the expense of costly hardware at every seat.
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