In September, Tinder revealed its plans to launch an apocalyptic, choose-your-own-adventure game where users' selections will dictate who they'll be matched with at the end of the journey. And on Oct 6, the game officially launched.
To entertain their youngest swipers – those from Gen-Z who make up half of the application's users – with an experience that "speaks their language", Tinder announced in September that a choose-your-own-adventure-style game will soon be hitting the app to connect user's with new matches.