An ad published on Facebook to publicise the Belgian hamburger brand, Bicky Burger, depicting a man in a suit swinging his fist to violently hit a buxom blonde woman carrying a fast-food container as he exclaims: 'Seriously, a fake Bicky?'. Consumers and politicians denounced the online ad as 'sickening' and 'irresponsible', saying it went directly against public campaigns denouncing domestic violence. — Kenzo Tribouillard/AFP
BRUSSELS: Belgium's advertising regulator said on Oct 9 it has clocked up hundreds of complaints over a viral hamburger ad showing a comic-book version of a man punching a woman for handing him the wrong sandwich.
Consumers and politicians called the online ad "sickening" and "irresponsible", saying it went directly against public campaigns denouncing domestic violence.
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