Facebook has agreed to pay US$40mil to advertisers who said it inflated the amount of time its users watched videos. — AP
LOS ANGELES: Facebook has admitted it overstated video-viewing metrics over an 18-month period from 2015-16 – and was promptly hit with lawsuits from advertisers claiming they overpaid for video ads based on the inflated data.
Now the social-media giant agreed to settle a class-action lawsuit under which it will fork over US$40mil (RM167.68mil) to advertisers claiming they overpaid for Facebook ads because of the inaccurate data, even though Facebook has continued to claim the lawsuit was "without merit".
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