Chinese short video app Douyin introduces reverse-image search function as way to boost ad revenue

Douyin has introduced a reverse-image search tool that enables some users to find in-video products such as clothing, which they can then purchase directly within the app. — SCMP

Popular Chinese short video app Douyin, known as TikTok outside China, has introduced a reverse-image search tool that enables some users to find in-video products such as clothing, which they can then purchase directly within the app.

The move could help Douyin’s owner ByteDance capitalise on the growing popularity of the video app, which had accumulated 320 million daily active users as of July. The privately held Beijing-based company just revised its revenue target for 2019 to 120bil yuan (RM70.24bil) from an earlier goal set late last year of 100bil yuan (RM58.53bil), according to Reuters.