An Apple Inc iPhone 11 Pro Max smartphone on display inside the Regent Street Apple store in London, UK. With the increase in production, Apple is anticipating selling more iPhones in the closing months of this year than it did during the same period last year, the Nikkei Asian Review reported. — Bloomberg
Apple Inc has told suppliers to increase production of the latest iPhone 11 product line by as much as 10% to meet stronger-than-expected demand for the new handsets, the Nikkei Asian Review reported.
The boost would add 7 million to 8 million units to the Cupertino, California-based company’s smartphone production, the publication reported. The increase may validate chief executive officer Tim Cook’s strategy of offering budget-conscious consumers less expensive models amid signs of a weakening economy, it said.
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