Forever 21 bankruptcy reflects teens’ new shopping behaviour


  • TECH
  • Tuesday, 01 Oct 2019

The Los Angeles-based privately held chain filed for Chapter 11 bankruptcy on Sept 29, a victim of rapidly changing shopping tastes among teens who are increasingly turning away from malls and heading to trendy online sites. — AFP

NEW YORK: For years, teens flocked to Forever 21's massive stores at the nation's malls for its speedy take on fashion, like its US$5 (RM21) shimmery halter tops and US$25 (RM105) dresses.

But the chain that helped popularise so-called fast fashion has moved too slow for a new generation of young customers.

Unlock 30% Savings on Ad-Free Access Now!

Monthly Plan

RM13.90/month
RM9.73 only

Billed as RM9.73 for the 1st month then RM13.90 thereafters.

Annual Plan

RM12.33/month
RM8.63/month

Billed as RM103.60 for the 1st year then RM148 thereafters.

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Others Also Read


All Headlines:

Want to listen to full audio?

Unlock unlimited access to enjoy personalise features on the TheStar.com.my

Already a member? Log In