NEW DELHI: E-commerce giants Amazon and Walmart-backed Flipkart kicked off a crucial battle for shoppers on Sept 29 ahead of India's massive festive season as retailers search for a much-needed boost to sales amid a slowing economy.
October and November – when much of India's 1.3 billion population celebrates several major Hindu festivals and consumers traditionally go on spending sprees – are critical for retailers, with some raking in almost half of their annual sales during the period.
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