The new logo features a block letterform, inspired by the retro game aesthetic, and the site's new font, Roobert, is inspired by the retro Moog synthesiser. — Twitch
LOS ANGELES: Twitch has tweaked its logo and added a brighter purple to the site's colour palette in a redesign – which is part of a broader brand-marketing effort by the Amazon-owned streaming service to tell people that Twitch is for more than just live-streamed gameplay.
The updates are relatively subtle, but they mark first refresh of the Twitch brand eight years after it launched, born out of early live-streaming platform Justin.tv. It was acquired by Amazon for $970 million in 2014.
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