The festive mood of patriotic Chinese netizens was too much for servers operated by the news service of Tencent Holdings, the country’s social media and gaming giant, after millions responded to a promotional campaign to add a national flag to their avatar to celebrate upcoming National Day.
Tencent News, the tech giant’s news site, launched a mini app on Sept 24 that allowed users to add a national flag or “Happy National Day” stickers on their social media profile pictures ahead of the October 1 celebration to mark 70 years of the People’s Republic of China.