Party members among 21 million drivers to be given special red profiles on Didi app and allowed to advertise membership with dashboard stickers. — SCMP
China’s largest ride-hailing company, Didi Chuxing, has launched a branding initiative that allows drivers who are Communist Party members to publicise their membership through its app and on their car’s dashboard.
The company, China’s equivalent of Uber, said in a social media article on Friday that the Red Flag Steering Wheel programme was launched for drivers to promote the virtues of party membership.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
