The Seattle company, whose Fire-branded smartphones were a commercial flop, is the leader in voice software for the home. But Alexa has a small presence on mobile devices, which could threaten its long-term future, analysts say. — Seattle Times/TNS
Amazon.com Inc has gathered a broad coalition of companies in an effort to speed up the widespread adoption of voice-activated assistants including its own Alexa.
The e-commerce giant on Sept 24 announced the Voice Interoperability Initiative, a group of some 36 companies committed to ensuring voice software made by different companies works seamlessly together. Notably absent were two of Amazon’s biggest rivals in voice technology: Apple Inc and Alphabet Inc’s Google, two companies that hold keys to a smartphone market Amazon has yet to crack.
Limited time offer:
Just RM5 per month.
