Apple has the cash, but does it need a Hollywood studio?


  • TECH
  • Monday, 16 Sep 2019

Apple’s lack of a library argues for the company to buy a production studio. — Bloomberg

Apple Inc is getting ready to launch its own streaming-video service, Apple TV+, in the coming weeks. Compared to Netflix and other rival offerings, the new app will feature a rather skimpy lineup of viewing choices. That’s reigniting the will-they/won’t-they debate around Apple and the handful of Hollywood studios that look ripe for an acquisition.

The tech giant announced this week that Apple TV+ will launch on Nov 1, beating Walt Disney Co’s rival product to the market by 11 days. Apple TV+ will cost US$4.99 (RM20.80) a month, which is US$2 (RM8.30) less than Disney+, and on the face of it, significantly cheaper than Netflix and AT&T Inc’s HBO Max, set to debut next spring. What’s more, Apple will let customers have the service free for a year when they purchase an iPhone, iPad, Mac or Apple TV console.

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