GameStop’s new CEO adds couches and tournaments in comeback bid

A file photo of customers browsing in a GameStop store. As more customers play or purchase electronic versions of games online, GameStop’s 5,700 brick-and-mortar stores have become less of a draw. — AFP

GameStop Corp’s uphill fight to regain relevance may lead right through Tulsa, Oklahoma.

The retailer is testing new store designs in that city, aiming to become a place where gamers come to hang out and socialise. Under new chief executive officer George Sherman, the beleaguered chain is adding couches, vintage videogames and tournaments to a handful of locations.