The Prime launch represents Amazon's boldest move in Brazil, where it launched in 2012 as a bookseller before adding other products to the platform. — Reuters
SAO PAULO: Amazon.com Inc said it will launch its Prime subscription service in Brazil on Sept 10 as it seeks to broaden its footprint in Latin America's largest economy, where it has struggled against tough local competition.
In a bid to dislodge established local e-commerce rivals including Magazine Luiza and Mercado Livre, Amazon is offering Prime subscribers unlimited nationwide free shipping and a maximum 48-hour delivery time in over 90 municipalities for goods ranging from clothes to electronics.
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