Alibaba dials up luxury push with US$2bil buy of Netease e-commerce arm


  • TECH
  • Friday, 06 Sep 2019

The long-rumoured Kaola deal and the music investment highlight at once a defensive move to keep niche growth players out of the hands of e-commerce rivals such as Pinduoduo and Alibaba's flexibility in adopting new strategies. — Reuters

SHANGHAI: Alibaba Group has agreed to buy e-commerce business Kaola from Chinese gaming company NetEase for US$2bil (RM8.36bil), adding a platform that specialises in supplying curated luxury goods from abroad to domestic consumers.

Alibaba, which is looking for new revenue drivers as the e-commerce market at home matures, will also invest US$700mil (RM2.92bil) for a minority stake in Netease's music streaming arm as it takes on Chinese market leader Tencent Music.

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