YouTube will rely on spotty AI to comply with FTC settlement


  • TECH
  • Thursday, 05 Sep 2019

The YouTube Inc Kids website displayed on a laptop computer in Arlington, Virginia, US. The US government should have forced YouTube to eliminate all kids’ videos from its website, and banned YouTube from schools, Bisner said. — Bloomberg

YouTube will stop selling personalised ads on videos aimed at children as part of a regulatory settlement on Sept 4. But the company’s plan relies on technology that has struggled to make nuanced decisions in the past.

The Google unit will use artificial intelligence to identify which videos are aimed at kids, then cut those clips off from targeted ads.

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