With more viewers flocking to online platforms for content, NFL has been signing partnerships worth millions of dollars, with companies including Amazon.com and Twitter to stream content. — AFP
The US National Football League (NFL) signed a multi-year partnership with Chinese video app TikTok on Sept 3 to stream match highlights and behind-the-scenes footages as part of its strategy to boost online presence amid a rise in cord-cutting.
With more viewers flocking to online platforms for content, NFL has been signing partnerships worth millions of dollars, with companies including Amazon.com and Twitter to stream content.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
