When law enforcement authorities gathered to discuss details of a mass shooting in West Texas that left seven people dead, there was one bit of information they refused to provide on live television: the name of the gunman.
Instead, they decided to release the name through a Facebook post. Odessa Police Chief Michael Gerke made it plain why he wouldn't mention the name at the news conference: "I'm not going to give him any notoriety for what he did."
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