Netflix’s budget Indian rival eyes original shows for profits


  • TECH
  • Tuesday, 03 Sep 2019

Streaming sales in Asia’s third-biggest economy are estimated to more than triple to 621bil rupees (RM36.28bil) in the five years to March 2024, according to a report the accounting firm published last month. — Bloomberg

A small rival of Netflix Inc in India plans to ramp up production of low-cost web shows in order to turn profitable.

ALT Digital Media Entertainment Ltd aims to produce about 60 new web shows through a joint venture over the next two years, helping it to break even at the net income level. That would add to the 42 shows already owned by the company, which is the online-streaming unit of Balaji Telefilms Ltd.

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