Ivory Coast’s youngest and most media-savvy politician, Guillaume Soro, asked his Twitter followers to design a logo, write a slogan and come up with a theme song for his latest political movement.
In a country dominated by aging leaders who rule strictly from the top down and don’t take kindly to feedback, Soro’s contest is guaranteed to win him attention, if not more youth support, ahead of next year’s presidential elections. An earlier note to his 850,000 followers already urged Ivorians in Europe to get in touch via social media if they want Soro to visit them for a so-called #JeCrushSoro party.