Thanks to myriad streaming and subscription services, binge-watching our favourite TV shows has never been easier. But are the characters of the small screen influencing our fashion choices? And if so, who has the most control over viewers?
According to the global fashion search platform Lyst and the visual discovery engine Pinterest, TV characters are fast becoming fashion icons in their own rights. The two brands have analysed searches across a combined pool of 306 million global monthly users, to come up with a list of the most sartorially-influential characters on screen right now.