Why streaming services are the new credit card rewards binge in the US

As of 2017, more than half of US households subscribed to paid video-streaming services, according to Deloitte's digital media trends survey. But experts say it's also about issuers forging early connections with younger consumers and ensuring that they remain customers. — AP

When it comes to credit card rewards in the US, it's not all about gas, groceries and restaurants anymore. Issuers are moving beyond suburban staples to include millennial-friendly categories such as transit and streaming subscriptions.

The trend toward streaming rewards, in particular, is hard to miss, with cards from American Express, Chase and Wells Fargo now featuring streaming as a bonus category. But what's behind this explosion?